Liverpool boast one of the most passionate fan groups in world football. Each home game, the Kop turns into a glorious scene as thousands of fans sing the lyrics to ‘You’ll Never Walk Alone’ in goosebump-inducing fashion.
So it’s a big shame that their owners seem intent on undermining that fan group.
Following the news that tickets to watch the Reds will increase, Fenway Sports Group’s website has been found to feature a page using Liverpool as an example of how the American owners are “transforming fans into customers”.
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Football has long since been a business - especially in the Premier League - but to openly admit that fans are nothing more than paying customers is appalling.
The insensitive approach comes days after Liverpool unveiled a new ticket structure that includes the first ever £1,000 season tickets and individual match tickets rising to £77.
Fans are prepared to protest in this Saturday’s game against Sunderland by walking out of Anfield in the 77th minute.
To raise prices at a time when FSG, founded by John W. Henry and Tom Werner, are set to receive a chunk of the Premier League’s staggering £5.1 billion TV deal is shocking.
The planned walkout was suggested by supporters group Spion Kop 1906, who said in a statement: “Liverpool think it is acceptable to make more money than ever before from supporters.”
Liverpool supporters have never staged a walkout before but a spokesman for supporters group Spirit of Shankly claims to have been contacted by enough people for the demonstration to be noticeable.
If Henry and Werner are willing to treat Liverpool’s fervent fans with such disrespect, what hope is there for those less impassioned supporters?