Monaco’s social media team is in for a scolding after trying - but failing - to make a humorous remark in announcing the club’s latest signing.
The French club signed Brazilian defender Jemerson from Brazilian side Atletico Mineiro on Sunday and casually referred to him as ‘Blackenbauer’ to their 854,000 Twitter followers.
Instead of deleting the post, Monaco attempted to defend their ‘joke’ by saying: “‘Blackenbauer’ is the nickname given by fans of Atlético Mineiro to Jemerson in reference to ‘Kaiser’!”
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The Kaiser is the nickname of legendary German centre-back Franz Beckenbauer.
The embarrassing remark was picked up on by Twitter users, who responded with a series of hilarious memes.
Football has seen some great nicknames. From Fitz ‘One Size’ Hall and Stuart ‘Psycho’ Pearce to Can’t Control (Carlton Cole) and Cesar ‘Dave’ Azpilicueta, there have been some gems.
‘Blackenbauer’ isn’t one of them. Regardless of the attempt at a comedic moniker, that Monaco have justified the nickname is rather shameful.
Jemerson, 23, signed a five-year contract with Monaco for a fee of roughly €10 million.
That kind of fee brings with it a certain level of expected performance but to put the defender in the same sentence as Beckenbauer seems crazy.
The 70-year-old, currently serving as Bayern Munich’s honorary president, won every important trophy football has to offer, including a World Cup, three European Cup’s, the European Championships and two Ballon d’Or trophies.
That was just as a player. Beckenbauer also won the 1990 World Cup as a manager.
Jemerson’s greatest achievement is earning a call-up to the Brazilian national squad last November.
Not quite Beckenbauer. Or Blackenbauer, for that matter.
Funny or racist? Have your say in the comments section below!