The Liverpool fans who chose to walk out of Anfield in the 77th minute of Saturday's game against Sunderland appear to have achieved their objective.
Thousands of fans flooded for the exits early to protest the new ticket price structure that was recently announced by Liverpool owners Fenway Sports Group. The timing of the walkout was in reference to the most expensive of the new tickets.
Very few – 1,2000 over the course of a Premier League – would be priced at £77, but the overall increases have left fans, who already feel they are being forced to pay high prices, incredulous.
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Some fans in the redeveloped Main Stand have been told their season tickets will increase from £869 to £1,029 if they wish to stay in the same seat next season. The alternative is to be relocated much higher into the newly built stand.
Further protests have been planned for upcoming games against Manchester City and Chelsea, but there is a chance the situation could be resolved in the near future.
According to The Times, Tom Werner, the Liverpool chairman, Mike Gordon, the president of FSG, and a number of other Anfield officials will hold talks this week to discuss the reaction to the new ticket prices. Ian Ayre, the much-maligned chief executive, will also be present.
While there is no suggestion that prices will be lowered, it is certainly evidence that the protesting fans have got their message across. Mainly, they don't want their loyal support milked by owners determined to fill their already deep pockets.
Fans have since taken their protests away from Anfield and onto social media with Sprit of Shankly supporters group targeting club sponsors to try and increase the pressure on Ayre and his cronies.
What did you think of the fan protests on Saturday? Give us your thoughts in the comment box below!