Fastfood company Taco Bell enlisted the help of Brazilian superstar Neymar to help teach Americans the true meaning of “real football”.
The Barcelona winger makes a cameo in an advert that aired during Sunday night’s clash between the Denver Broncos and the Carolina Panthers in Super Bowl 50.
Of course, Europeans know football to be a sport played between 22 men attempting to kick a ball into a net.
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In the United States, football means a completely different thing.
Neymar is only in the advert for a matter of seconds but in that short time he manages to explain to millions of viewers the true meaning of football.
The former Santos man kicks a football between two goalposts before announcing: “Real football”.
Watch the video:
Quite how Neymar managed to find time in his busy schedule to participate in the advert is anyone’s guess.
Along with playing a massive role in Barcelona’s hunt for the treble, the Brazilian recently appeared in court regarding allegations of corruption and fraud in connection with his departure from Santos in 2013.
Neymar hasn’t let his other commitments affect his performances for Luis Enrique’s team. The 24-year-old has scored 21 goals for Barcelona this season and the club are in a perfect position to repeat their tremendous feats of last year by winning the La Liga, Copa del Rey and Champions League.
Neymar and co have a three point lead atop the Spanish league and hold a 7-0 advantage over Valencia heading into the second leg of their Cope del Rey semi-final tie.
In the Champions League, Barcelona take on Arsenal. They’ve lost just once to the Gunners in their last seven meetings.
Taco Bell made a significant investment in airing their “Bigger Than” ad campaign. Super Bowl TV slots lasting 30 seconds cost roughly $5 million, and their advert lasts for 90 seconds.
Including Neymar wouldn’t have been cheap, either.