Think of any sporting event in recent times in which an athlete has screwed up, underperformed or just plain made a fool out of themselves.
You can almost guarantee that, in every one of those instances, said athlete will have been a victim of the 'crying Jordan' meme.
You know the one; NBA legend Michael Jordan's crying face during his Hall of Fame induction speech photoshopped onto an image ready to be mocked across social media.
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The online phenomenon has taken on a life of its own in recent times and shows no signs of slowing down, just ask Cam Newton of the Carolina Panthers.
But, have you ever stopped to wonder if Jordan himself minds the world using his crying face as the go to image to mock today's stars?
Well, according to TMZ, the G.O.A.T. doesn't mind at all. In fact, according to Jordan's representatives, he is "cool" with it cool because "everyone seems to be having fun with the meme."
MJ's acceptance of the trend is, though, based on one condition - the fact no-one, as of yet, is making money from 'Crying Jordan'.
"We haven't seen anyone using it to promote their commercial interests, which is something that we're monitoring," Jordan's team told TMZ.
This shouldn't surprise too many people with the six-time NBA champion, however.
Away from the hardwood, Jordan has made a vast fortune through his brand and has always kept a tight leash on the use of his likeness.
So, whilst the 'Crying Jordan' meme has the official seal of approval from the great man himself, don't expect to see t-shirts with the image on sale anytime soon. Unless, of course, they are accompanied by the Air Jordan logo.