This season, headlines have been pouring in throughout the footballing world about the ever-present emergence of young talents across the various European leagues. However, one name which, surprisingly enough, has not been thrown around as often, has been that of Eibar striker Borja Baston.
Currently on loan from Atletico Madrid, Baston has been in red-hot form in La Liga, already crossing the 15 goal mark only midway through the season and only Luis Suarez, Neymar, Karim Benzema, and Cristiano Ronaldo have outscored the 23-year-old.
It is no surprise that his form has been a major catalyst for Eibar's success, as the small but resilient Basque club currently sit in the top eight of the La Liga standings, ahead of the likes of Sevilla and Valencia. The youngster has hit the target in some daunting fixtures, none more so that at Bilbao's San Mames and at the Nou Camp against the Spanish and European champions, Barcelona.
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Prior to his loan spell at Eibar, he had already shown his promise at Real Zaragoza, scoring 22 goals in the Segunda División and nearly bringing the club back to the Primera.
However, Diego Simeone, rather than taking the chance of starting the youngster, loaned young Baston out to Eibar, a club which, last season, through the misfortune of Elche being punished for unpaid debts, managed to remain in the Primera even after finishing in the bottom three.
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Surely this was an understandable decision at the beginning of the season, given that Los Colcherones had the talented Antoine Griezmann, Luciano Vietto, Jackson Martinez, Angel Correa and not forgetting Fernando Torres who could notch a rare goal or two.
However, while Griezmann has been prolific, the other four aforementioned strikers have a combined goal tally of merely seven this season (less than half of Baston tally). Needless to say, Atletico's loss has been Eibar's gain.
Baston, while not blessed with outright physicality or speed, has been successful due to his ability to make clever, attacking runs into space and his clinical finishing - often finding himself in the right place at the right time.
He has that goal-poaching instinct where he can remain anonymous for large portions of a game before finding the back of the net seemingly out of nowhere, a throwback to the likes of Filippo Inzaghi and Gary Lineker.
Perhaps it is for the best that Baston has not found himself amidst the hype of Europe's young talent. He's managed to avoid the burden of expectation, and from this, he's been able to make great strides as a young attacker.
However, Baston's feat so far this season should not go unnoticed, and if he can keep it up, it would be no surprise if Atletico or another major club seeks out the 23-year-old's services, or better yet, if the young striker finds himself on the verge of a national call-up from Vicente del Bosque.