WWE has already started 2016 in a powerful way, with Dnaiel Bryan's retirement coming shortly after the highly anticipated pay-per-view event of the Royal Rumble, last month.
As ever, WWE has begun the new year by clearly trying to bring in fresh, new talent as well as memorable moments, such as Triple H becoming the WWE World Heavyweight Champion, in order to maintain the interest of its fans.
The WWE Universe has, understandably, become an increasingly difficult demographic to please, let alone maintain the interest of, over the past few years.
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With this in mind, WWE currently has a roster which consists of a hierarchy led by its biggest name in John Cena, who is closely followed by Randy Orton.
Below these two WWE giants are the rest of the roster, with even previous WWE World Heavyweight Champion Roman Reigns slipping into the lower half of the company's roster of late.
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As such, considering just how unbalanced the amount of focus certain WWE Superstars receive is, it would be plausible to expect the business to come up with a new, exciting way to promote its lesser-known talent.
Given this is the WWE, however, something which would benefit so many of its wrestlers and something which seems so simple is easy to ignore for those in charge.
Instead, members of the WWE Universe have become all too familiar with an array of 50/50 matches which are put on by the company, and which involve too many of its talented wrestlers.
The likes of Dolph Ziggler, Sheamus and Bray Wyatt are just some examples of highly-devoted, passionate WWE Superstars who the company fails to promote in a way which would not only benefit the wrestler, but WWE, too.
Week-in, week-out, followers of WWE are able to predict exactly what they are going to see on certain episodes of Monday Night Raw, SmackDown or even at a pay-per-view event.
This is because WWE heavily relies on placing its vast array of mid-card talent into 50/50 matches, meaning that each wrestler gets one win under their belts, before facing each other in the decider at the next pay-per-view.
WWE must shake off this tendency to continually produce 50/50 matches as not only does it hinder the abilities of the wrestlers involved, but it means the company will soon lose a lot of its previously passionate fans.
Professional wrestling should be about surprises and promoting story lines which have exciting twists and which keep viewers tuning into every event, not failing to do so because they already know what is going to happen.
With this in mind, WWE must act fast so as not to lose too many of its followers too quickly, as they may well be unable to regain their interest once the company finally realises a change is what is best for business.
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