The NBA All-Star weekend is one of the highlights of the NBA calendar, as you get to see the likes of Kobe Bryant, LeBron James, Stephen Curry, James Harden, Dwyane Wade, and so many more play on the same court at the same time.
However, it was also a good weekend for the likes of Nike, Under Armour, Adidas and Li-Ning as well because their shoes were on show on the hardwood too.
With millions of fans watching the game from around the world, the game at the Air Canada Centre in Toronto, Canada on Sunday night, the game provided the perfect opportunity for the shoe companies to show off their special shoe designs.
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For Wade and his shoe designers Li-Ning, they came up with a multi-coloured design with a shine finish, but they have only produced 100 pairs, so his fans may find it tough to grab a pair for themselves. Each one of the 100 pairs will be numbered.
Wade said according to NBA.com: "When people get it they'll know this is a special All-Star to me. I'm not going to have 12 more of these, so I'm going to make sure that this moment is something they remember was special if they get one of the sneakers."
"I just think it's cool. That's the story. All-Star weekend, just looking to do something that I thought was cool."
Kyle Lowry and Harden wore the new Adidas sneakers during the All-Star game while LeBron wore his new Nike shoes which are called the 13 Lows, a black shoe with a white and red trim and with his signature King James logo located on the tongue.
James said: "I got a great designer at Nike, Jason Petrie. We have consistent communication about what I want, what we want and what we want to do from a comfort, style, technology piece. We pick each other's brain and go from there. We figure it out and stuff like this happens. It's pretty cool. The 13 Lows, coming to a city near you."
Curry's rise in popularity has seen his Under Armour shoes join the competitive sneakers market. The Warriors star eyes the success of Michael Jordan with Nike to build his own shoe empire.
He said: "They had a nice template of success with Jordan's career. We're trying to do it our way, which is very genuine and organic to what we're trying to do. It's been a great partnership so far. We're honestly just getting started with where we're at as a basketball brand and very excited about what's to come. It's nice to be as hands-on as I can be."
Shoes offer much success to players even after their playing days are over as it keeps them in the public interest. We've seen it in the past with Jordan, and Indiana Pacers Paul George thinks the same thing will happen to Bryant once he retires at the end of the season.
He said: "The people that didn't grow up watching Jordan, his shoes told stories. From there, people wanted to Google and YouTube him. It kind of brings up everything in the past that Jordan did, brings that back to life. It keeps you relevant."