Liverpool owners Fenway Sports Group have issued a public apology to fans following the their decision to scrap plans regarding a rise in ticket prices.
The Reds had previously revealed the most expensive ticket would cost a whopping £77 as of next season, much to fans' disgust.
As a result, the club's supporters staged a mass walk-out in protest during the 77th minute of last weekend's 2-2 draw to Premier League strugglers Sunderland at Anfield.
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Liverpool were leading 2-0 upon the fans' decision to leave, but conceded two late goals against the Black Cats.
A club statement read: "It has been a tumultuous week. On behalf of everyone at Fenway Sports Group and Liverpool Football Club, we would like to apologise for the distress caused by our ticket pricing plan for the 2016-17 season.
"[The owners] have been particularly troubled by the perception that we don’t care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club’s expense. Quite the opposite is true."
"Part of the ticketing plan we got wrong. A great many of you have objected strongly to the £77 price level of our most expensive GA seats and expressed a clear expectation that the club should forego any increased revenue from raising prices on tickets in the current environment."
The protests emanated mainly from the fact that clubs in the Premier League will benefit from the £5.1 billion television rights deal due to come into play next season. Fans disagree that, given the increase in TV money, they should be asked to pay more for tickets to watch their team.
The announcement also revealed the club will remove club categorisation, whereby tickets will now cost the very same regardless of the opposition.
The most expensive ticket will remain at £59, whilst the most expensive season ticket price will freeze at £869.