With so many stars already injured or looking to depart WWE this year, the company will need to rely on something else in order to keep its devoted fans entertained.
Whilst some of its biggest stars are already sidelined through injury, WWE does still have a lot of lower-level talent who continue to produce exciting angles week in, week out.
It is these other WWE superstars who the business will rely upon to promote their pay-per-view events in the best possible way throughout 2016.
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As for WWE's opening pay-per-view event of 2016, the Royal Rumble, many fans were impressed with the show, with several stating it was the best of its kind they had seen for some years.
The Royal Rumble match itself seemingly already had a clear winner in Triple H prior to the event, but the inclusion of surprising stars such as AJ Styles made for an incredible night.
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This high standard did mean that WWE as well as it's fans would be expecting a lot from future pay-per-view events during the course of the year to come.
The Royal Rumble proved that WWE is able to promote the stars it has at present, even if they are not at the top of the roster, in a way which proves successful with its WWE Universe.
Unfortunately for Vince McMahon and his staff, it appears as though the next scheduled pay-per-view event, Fastlane, might not follow suit.
The show, which takes place on Sunday 21 February in Cleveland, Ohio, is reportedly struggling to sell seats, according to Dave Meltzer via What Culture.
Whilst it is unusual for a WWE pay-per-view event to sell out entirely ahead of the show nowadays, to have several seats still vacant just three days before is concerning.
Fastlane is not often seen by members of the WWE Universe as one of the best WWE pay-per-views, as it is scheduled during a time between two of the company's biggest events in the Royal Rumble and WrestleMania.
With this in mind, having a match as big as Dean Ambrose vs Roman Reigns vs Brock Lesnar, should still draw in a healthy crowd, regardless of what show it is at.
It remains to be seen whether WWE is able to push their ticket sales ahead of Fastlane, but hopefully, this is a one-off with regard to the dip in popularity.
WWE is, unfortunately, capable of losing a lot of fans quickly, and a poor pay-per-view event is one of the simplest ways to do that, meaning Vince McMahon may even have a surprise in store for the company's fans come Sunday night.