There have been some absolutely brilliant football adverts made in the past.
Who can forget Nike’s airport advert in 1998 with the Brazilian national team showing off their incredible skills with the unmistakable samba beats of Mas Que Nada?
Or how about Nike’s ‘Take It To The Next Level’ advert in 2008 which was filmed entirely in first-person? The advert was shot by film director Guy Richie and portrayed what it would be like to be a professional footballer as they progressed through the lower leagues, into the Premier League and then eventually to the World Cup Finals with Holland.
Article continues below
But, Gatorade have made an incredible new advert starring Barcelona’s Lionel Messi which could be right up there as one of the best football adverts ever made.
The message of the commercial from the sports drink company is “don’t go down,” based on the time when Messi refused to go to ground despite being man-handled by a Seville defender.
Article continues below
The advert goes on to tell us that we “can’t defy the odds” if we go down and refuse to continue.
It shows us some of the incredible moments in Messi’s career that he’s achieved - all because he never quits and fights through all the challenges.
His brilliant solo goal against Real Madrid at the Bernabeu in the Champions League, his goal in the Champions League final against Manchester United, his sublime goal against Bayern Munich last season and also embarrassing James Milner with a cheeky nutmeg are all examples of what you can produce if you “don’t go down.”
The 80-second clip, which will be shown in Europe, United States and Latin America, is genuinely spine-tingling and can be watched below.
The five-time Ballon d’Or winner has been phenomenal for Barcelona since making his debut at just 16-years-old.
Fast forward 12 years and the Argentine has managed 439 goals in 513 matches in all competitions, breaking all kinds of goalscoring records.
Messi has helped himself to seven La Liga titles and five Champions League trophies at the Nou Camp but it’s highly likely more silverware will follow with Messi still only being 28-years-old.
Messi and his partners in crime, Luis Suarez and Neymar, have scored an incredible 97 this season and their manager Luis Enrique has sung their praises ahead of their Champions League last-16 clash against Arsenal at the Emirates on Tuesday.
“I just say “abracadabra” before the game and then the magic happens," he said.
“That’s all I say. Honestly, I always work very hard and I’ve always had the chance to have good strikers in my squad.
"To be honest, it’s simple. In most situations you don’t even have to wish them to do something - they are already doing it.”