Having been front and center of the NBA since joining the league in 2003, LeBron James has been used in advertising campaigns for virtually every big brand you can think of over the past decade and more.
Sometimes, however, when his schedule doesn't allow or his insurance policy maybe doesn't quite cover the directors requests, the Cleveland Cavaliers star has a body double to stand in for him on set.
The other King James
That man, a 6ft 6inch former college basketball player named Sheldon Bailey, recently spoke to TMZ about what it is like to be the four-time MVP's backup on set and, from what he had to say, it sounds like it's not just King James that gets treated like royalty.
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"I've been LeBron James' body double for about six years," said Bailey. "When LeBron's not there, I kind of get treated like LeBron...I get some LeBron love.
"When we do all the commercials and stuff I get flown first class, theirs car service, five star hotels all that. I get to keep most of the apparel and it is usually a lot of high end clothing...I get some benefits.
Free hotels, air travel and clothes? Being James' stand-in sounds like a pretty good way to make a living. Plus you get to hang around with one of the game's greatest players in the process too:
"I wouldn't say I was living off of him, but I do benefit from LeBron...he's cool," continued Bailey.
Bailey finished up his college career at Florida International University in 2005 before playing pro in the CBA and ABA as well as spells in China, Taiwan and Ecuador, according to the budding actor's IMDB page.
It is safe to say, then, that his time working with LeBron in recent years is the closest he has come to sharing the hardwood with one of the NBA greats.
As for LeBron, he is probably grateful that Bailey is around to fill in when required. Having brought in a reported $44 million in endorsements in 2015, the arrangement is certainly working out pretty well for the Akron native.
And, having enjoyed an understated but impressive campaign so far for the Eastern Conference topping Cavaliers, it is probably safe to say that he, and Bailey, will be kept in work for several more years to come.