Marcus Rashford's sudden emergence on the main stage at Manchester United has got club officials in a rush to tie his long-term future down.
The 18-year-old scored four goals across two games last week, capping a sensational start to life in Louis van Gaal's first-team, but Ed Woodward is all too aware that his contract is soon to expire.
Rashford's current deal, worth a reported £500-a-week, ends in the summer and there are already plans underway to offer him renewed terms. The Sun report that his new deal will be worth £15,000-a-week while the Mirror says £10,000-a-week. Either way, it's a massive pay rise.
It is the latter report from Darren Lewis that offers the most tantalising claim. Apparently, Rashford is refusing to talk about a new deal until the summer as he is determined to prove his real worth between now and the end of the season.
Of course, the influx of cash will be a massive distraction for one so young at a time when he should be focused solely on consolidating his place in the senior squad. It is also true that a few more performances like Sunday's against Arsenal will see him offered much more than £15,000-a-week.
A Man United fan
However, it leaves Manchester United in a very uncomfortable position. If true, Rashford is planning on taking his contract with the club into its final weeks, leaving them vulnerable to losing the prestigious academy graduate.
There should no be too much concern, though. Rashford was born and raised as a Manchester United fan and turned down the advances of Liverpool, Everton and Manchester City to join the club of his dreams as a nine-year-old.
"He's a United fan," Ron Jamieson, chairman of Rashford's former club Fletcher Moss Rangers told the Manchester Evening News last week.
"Once they came in for him I don't think they'd have chosen anyone else. Everton, United and Liverpool, they were all clamouring around him."
The same report in the Mirror says Rashford has no intention of leaving Old Trafford and, up until very recently, was more concerned about his prospects of earning a new contract.
While he was the top scorer for the Under-18s last season, Rashford had been struggling to make the breakthrough to the senior squad and his form for the Under-19s dipped as a result.
But Wayne Rooney's injury gave him the chance he had been waiting for, which he subsequently took with both hands. Now, with an opportunity to play until Rooney returns, Rashford has the confidence to become a major player between now and the end of the season.