Conor McGregor will face Nate Diaz at UFC 196 this weekend on March 5, 2016, at the MGM Grand Garden Arena in Las Vegas, Nevada.
Earlier this week, the Irish fighter said after this fight, he would move up to 170 pounds and skip the lightweight title altogether, instead challenging for the welterweight title, whose champion is Robbie Lawler.
UFC President Dana White might have dismissed ideas like this from other fighters in the past, but with the appeal McGregor has, it comes at no surprise that he is finding it hard to say no to this one.
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"I'm open to whatever he's considering doing," White said at the UFC 196 pre-fight press conference, according to Fox Sports: "I mean if he wants to fight at 170 and he wants to fight Robbie Lawler, Conor is tough to deny these days."
McGregor is tough to deny these days because he is a money-making machine. It was only yesterday that he said he was 'open to discussions' for a fight with retired boxer Floyd Mayweather. No doubt White would love for that clash to take place with his name on the promotion one day.
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If the current UFC Featherweight Champion wins against Diaz, he could be next in line for the UFC Welterweight title. White, seeing Conor as one of his promotion's top assets, wants to make it happen, which could very well be later this year in July at UFC 200.
"Nobody's ever done this stuff," White said about McGregor. "145 pounds going to 170 and it's one of these things when you talk about these guys, when the money's in the bank and all these things are going on and they have all this opportunity, Conor really does step up and fight anybody, anywhere, anytime.
"It's impressive, it's fun and this is what makes you love the fight business."
There's no doubt McGregor wants this fight as well, as he said earlier this week, according to another article by Fox Sports, and he was very respectable to Lawler too.
He said: "I like Robbie. I won't say a bad word about Robbie. He fights with his heart. He's been around the game so, so long but if we fought, I would beat Robbie. I'm too fast, the size difference is nothing. I've stood beside him. I've seen him.
"I do like Robbie. I respect him as a champion, as a man that drifted off, came back, stayed on it and rose up as the welterweight champion. We'll see how that goes. That is appealing to me. We'll see."
It certainly is appealing to everyone else as well, as it could help make UFC 200 one of the biggest shows of all-time in UFC history.