The WWE have been in pretty bad shape for the last couple of years, with TV ratings dropping markedly as hundreds of thousands of wrestling fans have turned off their televisions after being presented with a poor product week after week on Monday Night Raw and SmackDown.
With Roman Reigns still being forced down fans' throats despite not being able to get over, it's no wonder that WWE watchers are unhappy right now. Thankfully, however, Shane McMahon has made a comeback to hopefully win control of RAW and, at the very least, make it watchable again.
An even bigger change, though, has been suggested by the current WWE Intercontinental Champion, Kevin Owens, who said that he would be all for the WWE to undergo another brand split.
Speaking recently in an interview Mundo Deportivo and Planeta Wrestling, Owens was asked about the brand split making a comeback, and the former NXT Champion said he would definitely like to see it return.
“Yeah, I think so," Owens said. "I think it would shake things up a bit and make for some very interesting situations and interesting match-ups that would create a different feel."
The Canadian superstar went on to add that he loves to see it when things get mixed up and the new storylines and rivalries that come about from it.
"That is not to say that eventually if the brand split were to happen, a couple of years down the line, mixing the rosters back up together would be interesting as well. I like when things get shaken up, I like when unexpected things happen."
"I feel like a brand split would be a bit of a chaotic situation, but I like chaos. I find chaos interesting and exciting.”
The original brand split, which started in 2002, worked because the WWE was dealing with such a huge influx of talent following the acquisition of WCW, with multiple stars making the move over.
Unfortunately, as talent retired, Brock Lesnar left and the Eddie Guerrero and Chris Benoit tragedies happened, SmackDown lost its allure and turned into a second-rate show.
A modern day brand split could work - there are definitely a fair few superstars out there who are being massively underused at the moment, Neville, Dolph Ziggler, Dean Ambrose, Bray Wyatt etc, who could be utilized expertly if given the time.
But, while the 2002 WWE roster was bursting with talent, the same can't be said for the 2016 version, which is full of middle of the pack players but struggles for main event stars.