It seems to be the norm for Arsenal now - they get themselves into a good position to challenge for the Premier League title until a series of poor performances in February and March scupper their bid.
The conclusion is then usually drawn that the Gunners haven't spent enough in the transfer market and that Arsene Wenger's tactics are outdated.
Though both facts may be correct and remain an issue at the Emirates Stadium, it's time one particular problem was looked at and resolved - and that's to bring in a world-class striker capable of scoring goals consistently.
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Whilst Olivier Giroud scored his 20th goal of the season against Hull in the FA Cup on Tuesday night, the general consensus dictates that he's too inconsistent in front of goal to spearhead Arsenal's attack, let alone steer them to the title.
The Frenchman is certainly a good striker, but he isn’t the world-class finisher that the north Londoners crave and desperately need to become champions of England.
If you look at teams who have won the title over the last few years, they have more often than not had a striker at their disposal capable of scoring at least 20 league goals.
Last season, for example, Chelsea had 20-goal Diego Costa, whilst title challengers Leicester City and Tottenham have Jamie Vardy and Harry Kane respectively this campaign, the Englishmen scoring 36 goals between them thus far.
Theo Walcott has often been touted as capable of becoming a top striker, but ten years into his Arsenal career and we're yet to find out where his best position is, nor see his potential.
Danny Welbeck, meanwhile, returned to the Emirates with a late winner against Leicester in February, but the 25-year-old is yet another who struggles to score on a regular basis.
Arsenal have previously been linked with moves for the clinical likes of Gonzalo Higuain, Pierre-Emerick Aubamayang and Edinson Cavani, but nothing has materialised. Signing one of these three, or a player of that calibre at least, would considerably bolster Arsenal's hopes of Premier League success.
As it stands, Paris Saint-Germain's Zlatan Ibrahimovic will be available on a free transfer at the end of the season when his contract comes to an end.
The Swede is exactly the type of seasoned goalscorer that that Emirates requires and would be a considerable upgrade on Giroud, irrespective of his age.
Wenger, however, has a record of going for younger players with vast potential, so Ibrahimovic may not fit the bill.
If the 66-year-old is committed to winning the Premier League again before his time at Arsenal eventually comes to an end, he must go out and sign a top striker. With the finances now available to the north London outfit, they are capable of competing with Europe's elite and attracting the players they so desperately need.