Kevin Durant is one of the most talked about and watched superstars in the NBA right now. Since being drafted by the Seattle Supersonics in 2007, the forward has spent his whole career with the franchise and has achieved amazing personal success throughout that time, whether it be in Seattle or with the Oklahoma City Thunder.
However, one thing that has eluded him is a championship ring. Four scoring titles, seven All-Star appearances, one regular season MVP and five All-NBA First-Team selections make for a fantastic collection of honours. But he hasn't been able to get his hands on the main prize.
Along with Russell Westbrook, the Thunder have two of the NBA's major superstars on their books, although it seems they remain some way behind the pace setters, the Golden State Warriors, and San Antonio Spurs.
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Durant's contract with the Western Conference contenders expires in the summer and there have been many rumours flying about as the season's end approaches.
There were even suggestions the former Texas Longhorns man issued an ultimatum to his current franchise. But he has moved to dismiss any form of speculation and insisted he is concentration solely on basketball as he looks to end his wait for a ring.
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As per ESPN, the 6'9" small forward said: "To me, it doesn’t [make sense]. You put too much pressure on everybody if you say something like that. Especially my teammates and the organisation. They don't deserve that. So I never said that. I never thought that.
"Like I said, I can't control rumors from people who sit behind their desk every day and think of stuff to say. I'm worrying about coming out here every day and staying healthy and trying to battle against the best players in the world while rumours are getting written up about whatever, and I have no control over it. That's their job, and my job is to play ball. So I never said that."
Durant's best chance of winning a ring came in 2012 when he, alongside Westbrook and James Harden as sixth man, took the franchise to the Finals.
Despite taking the lead in the series, Miami Heat's big three of Dwyane Wade, LeBron James and Chris Bosh proved too much as the Thunder saw the Larry O'Brien trophy slip away.
The Northwest Division franchise are still in a strong position this season as they sit third in the conference, one and a half games ahead of the Los Angeles Clippers. Although, they have suffered a mini blip in recent weeks with two defeats to the Golden State Warriors and a loss to the Clippers after throwing away a huge lead.
All is not lost for Durant and the Thunder. But when playoff time comes around, they need their big names to stand up and be counted.