When you think of the WWE, the name John Cena is never too far away from the discussion.
The 15-time WWE Champion has made himself synonymous with the wrestling promotion thanks to over a decade of tireless work as the WWE's top baby face - both in and outside of the squared circle.
While Cena will be missing from WrestleMania 32 due to injury - and some fans argue his time at the top has come to an end - there is no denying his impact on the company. A point WWE CEO Vince McMahon made very clear this week when comparing Cena to baseball legend Babe Ruth.
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"John is Babe Ruth, he’s everything to us. And a real warrior," McMahon said, speaking after yesterday's WrestleMania 33 announcement.
"I don’t know how long he’s going to pursue this...I don’t know if it’s going to be 70 like me, but he’ll try. It’s just in him and he loves it so much, even when he was a little kid.
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"I don’t know if you’ve seen some of the videos where he’d have a mini-championship belt made out of cardboard and all that kind of stuff. And on top of it, he’s a hell of a guy."
Even Cena's biggest critics can't deny the veteran Superstar's work ethic, and impact on the WWE.
He is the ultimate company man and, in wrestling at the very top for over 10 years, the former Heavyweight Champion has proven that he deserves to be discussed alongside the very best to have ever wrestled in the WWE.
Babe Ruth, of course, is widely regarded as the greatest ever baseball player after a Hall of Fame career that spanned 22 years. As father time begins to catch up on Cena, it is unlikely he will be able to keep wrestling for quite that long.
As alluded to by McMahon, however, you wouldn't put it past Cena to continue working in the WWE well beyond when he eventually decides to retire from in-ring action. His dedication to the organization is such that you could definitely see him calling the shots in years to come.
As for the immediate future, it is going to be a frustrating few weeks for Cena and his fans after it was confirmed on Tuesday that the star won't be fit to compete at WrestleMania 32.
The 38-year-old is still recovering from shoulder surgery that took place at the turn of the year. When exactly he returns to the ring is anyone's guess but you can guarantee that, when he does, Cena will do so with the same drive and determination that we've all come to expect from him in recent year.
You can also guarantee it will be headline news when it does happen.
WWE fans: Where does Cena rank amongst the all-time greats? Have your say in the comments below...