It's been a woeful and difficult campaign for everyone involved at Aston Villa Football Club.
With the West Midlands outfit suffering from hefty financial losses alongside a crippling decline on the pitch over the last five years, they seem to have finally surrendered their Premier League status with nine games still to play.
Three wins from 29 league fixtures is a horrendous return and appears all but certain to relegate the Villians into the Championship - which is no easy league to escape from.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250 word test article: http://gms.to/haveyoursay4
England's second division has chained down some footballing giants in recent times, such as Leeds United and Nottingham Forest, and it seems Villa are due to suffer the same fate.
With relegation from the Premier League imminent, therefore, the club must suitably prepare for the daunting challenge that awaits them.
The most worrying thing for Remi Garde's side has to be player wages, given the club are trying to offload their highest earners yet struggling to find any potential suitors.
No club can survive financially in the Championship with wage packets matching that of the Premier League, suggesting a complete overhaul of the club is needed to improve the dire situation they find themselves in.
The addition of bright, young and affordable talent should be a priority for the Villians if they're to avoid slumping into mid-table next season - or worse, relegation into League One.
Villa supporters may laugh off the idea of back-to-back relegation, but history dictates there is a strong possibility of this occurring.
Leeds, Wolves, Sheffield Wednesday and Southampton have all dipped into League One, with only the latter managing to scale their way back to the English top-flight.
Stability is key, and Villa must release the expensive likes of Charles N'Zogbia, Alan Hutton, Brad Guzan and Jordan Ayew to maximise money available.
Dipping into the lower echelons of English football for raw, ambitious talent has proved vital for a number of clubs in the Championship, with a prime example Burnley, who sit top of the league with striker and top scorer Andre Gray at their disposal.
The level of quality available in low-league football is underestimated. Joe Hart and Deli Alli began their careers at Shrewsbury and MK Dons respectively, and after impressive performances earned their chance in the Premier League.
It's clear that significant changes must be made at Villa Park to ensure the club's safety in the Championship - and perhaps even their swift return to the top-flight.
With relegation almost guaranteed, preparations must be made by removing the club's highest earners and recruiting young, aspiring talent.
Otherwise, Villa face fading into obscurity and playing alongside the likes of Fleetwood and Crewe in League One.