Kobe Bryant has today unveiled an opportunity for two lucky fans to get a courtside view of his final ever game in the NBA for a very, very reasonable price.
As reported by Mark Medina of the Los Angeles Daily News, the Black Mamba is offering up two courtside seats to the Utah Jazz versus Los Angeles Lakers game at Staples Center on April 13, for as little as a $10 donation to charity.
Each fan who donates the money - $10 being the minimum but more is encouraged - is then entered into a draw and could end up getting one of the best views in the house for what will be a truly memorable moment in NBA history.
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All money will be distributed between Kobe's own 'The Kobe & Vanessa Bryant Family Foundation', as well as The Positive Coaching Alliance and After-School All-Stars of Los Angeles.
With interest in the game understandably high, getting hold of a ticket for Bryant's final farewell is a costly task at present.
As noted by NBC Sports, tickets just within the lower bowl of Staples Center currently cost around $2,000. Even those way up in the rafters will put fans back $700 on average as fans try to catch a final glimpse of the future Hall of Famer on the hardwood.
Bryant, and his partners in the charity draw, Omaze, should, then, be given great credit for their idea.
Not only does it give fans, who would otherwise have stood zero chance of seeing the momentous game, a better view than anyone - and the honour of high-fiving Kobe and his Lakers teammates - but it is a way of using the historic moment to generate money for good causes.
The prize also comes with free flights to L.A. and a stay in a four-star hotel, so there is sure to be a lot of interest and, hopefully, a lot of money towards three great charities as a result.
The game, and night itself, will be an emotional one for all involved. Kobe's achievements in the NBA over the past two decades mean the crowd in the Los Angeles arena will include the great and the good of the game.
Although he has been battling a persistent shoulder issue in recent times, there is no doubting that Bryant will be out on the court against the Jazz, either.
Hopefully, with millions watching in what will be his final ever primetime appearance on the court, the veteran can give fans one last stellar performance on April 13.