From player contracts and television deals to big ticket prices for those must-see games, there is plenty of money around the NBA these days as the game's popularity continues to grow.
That includes one of the modern game's biggest off-shoots - the signature sneakers designed in collaboration with several of the NBA's biggest names, for which fans regularly part with hundreds of pounds to get ahold of.
Things have reached a whole new level this week, however, with news that one customised version of Dwyane Wade's Li-Ning Way of Wade 4 "Chinese New Year" sneakers is to go on sale for a world record $4 million.
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As reported by Sole Collector, the sneaker - a joint effort by respected customiser Dan 'Mache' Gamache and New York City lifestyle brand Bicion - will be officially unveiled in the Big Apple next week.
And here is what a $4,000,000 sneaker looks like:
The one of a kind shoe might be well beyond almost everyone's budgets, but whoever does stump up the seven-figure fee will be doing it for a good cause.
The proceeds of the sale, if and when it happens, will go to the Soles4Souls charity - a non-profit organisation which attempts to fight poverty by collecting and dispersing clothes and shoes to those who need them across the globe.
But what exactly does the buyer get for such a considerable cost?
Well, again according to Sole Collector, the shoe is covered in "hundreds of carats of tailor-made white diamond pieces and blue sapphires set in 18k gold." It also includes a solid gold hang tag.
The original Li-Ning Way of Wade 4 "Chinese New Year" was released back in February to celebrate the Asian nation's holiday and the diamond-free version usually costs around $190.
Beyond this very high-end luxury item, the world of NBA sneakers is very big business.
Michael Jordan's 'Air Jordan' Brand, of course, continues to rule the roost but there are a number of current superstars who have big money deals with various brands.
Wade's own deal with Li Ning is worth around $12 million, while James Harden recently signed a 13-year deal with Adidas worth a reported $200 million.
The likes of Kevin Durant, LeBron James, Kobe Bryant, Derrick Rose and Stephen Curry also have their own stylised sneakers available to fans.