LeBron James caused something of a stir earlier this week when it was reported his official Twitter account had 'unfollowed' his current employers, the Cleveland Cavaliers.
It is a strange word we live in when such a thing can cause widespread rumour and discussion but - as with when the four-time NBA MVP worked out with former teammate Dwyane Wade recently - that was the case with James' social media activity.
Now, though, a report from Jon Vardon of Cleveland.com has revealed just why James did apparently opt to give the Cavs the cold shoulder on Twitter. Thankfully for Cleveland fans there is a very simple explanation.
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Writing in response to the idea floated by some that James' 'unfollow' was a hint at a future away from Cleveland, Vardon wrote:
"According to a source close to James who discussed the matter with him Monday night, that's not why James unfollowed the Cavs. He did it as part of his process to prepare for the playoffs."
As the report notes, those who paid close attention to LeBron's online activity, or lack thereof, during last season's playoff run will remember the Cavs star virtually cut off all use of social media as the franchise made their run to the NBA Finals.
This innocent unfollow of the Cleveland account was simply the beginning of a similar process. Again, per Vardon's report:
"James' unfollowing of the Cavs was sort of a preamble, the source said....He's starting to pare down some of the "noise" without shutting off his account entirely."
There you have it, there is nothing to fear for Cavs fans. On the contrary, they should be happy to see their talismanic leader is already focussed on the task at hand and is making preparations to be at his peak come the postseason.
James himself, perhaps sensibly, remained coy on the subject when it was broached in the aftermath of the Cavs' 124-91 win on Monday night.
Having produced a stunning 33 point, 11 rebound, 11 assist performance he was much happier discussing the impressive way he and his teammates had managed to bounce back from a humbling 122-101 loss to the Miami Heat over the weekend.
Last night's victory moved the Cavaliers 1.5 games ahead of the Toronto Raptors in the race for the number one seed in the Eastern Conference. For James, it improved his season averages to 25.2 points, 7.5 boards and 6.6 assists.