Newcastle United owner Mike Ashley has admitted he regrets buying the club, as well as getting involved with football altogether.
At the end of last season, Ashley seemed to have gone some way to repairing his relationship with fans when he gave his long-awaited first interview as owner.
He committed significant investment to the club and stated he would not leave until they had won a competition or qualified for the Champions League.
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His surprisingly provoking interview was delivered just a short time before the biggest game in Newcastle's recent history, beating West Ham 2-0 and securing survival in the Premier League.
And following a summer of substantial spending, buying the likes of Aleksandar Mitrovic, Chancel Mbemba, Florian Thauvin and Georginio Wijnaldum, things seemed to be heading in the right direction.
However, just a few months into the new season and the Magpies had that familiar sinking feeling. With results not going the club's way, Ashley threw more money at the problem in January, signing Jonjo Shelvey and Andros Townsend.
Another throw of the dice was to appoint the well-respected Rafael Benitez as club manager in an attempt to inspire the club towards safety. The jury is still out after one defeat and one draw, but Ashley's comments threaten to undo any positive feeling generated by the Spaniard's appointment.
"We’re stuck with each other," said Ashley, as per the Daily Mail.
"I’ve got no choice. I think I’m wed to Newcastle United like Sports Direct. They’ve got me and I’ve got them and that’s just the way it is."
In many ways, it's easy to see why the club's owner is irritated. Ashley entrusted £80 million to the club's footballing board and put simply, they did not deliver.
"All I say is, there is a bank account, when you have emptied it, it's empty, don't come crying to me for more money," he continued.
"They proper had a go at it this season, I think everyone would agree, and the result has not been ideal. There is virtually nothing in the bank account, they have emptied it.
"I don't know what players they sign, I don't know what team they are going to pick on a Saturday. I don't really want to have any influence in football, to be honest. Do I regret getting into football? The answer is yes."
Compared to the rallying cry of last season, Ashley's comments this time around come across as surrender; he's tried, failed and basically given up.
For fans who want Ashley out of the club, the silver lining of getting relegated was that he may walk, yet his comments suggest otherwise.