The WWE is currently in one of the biggest weeks of its year, WrestleMania week. It is a week that could ultimately make or break how the WWE performs this year, as well as throughout the future.
The Showcase of The Immortals is usually a strong indication as to what direction the company will be going in for the majority of the following year, and it looks like they will be heavily focused on Roman Reigns.
The Big Dog is scheduled to face Triple H in the main event at WrestleMania for the WWE World Heavyweight Championship this weekend at WrestleMania, and he is expected to walk out of AT&T Stadium as the new title holder.
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Alongside his former Shield-brother Dean Ambrose, they are the two superstars that are receiving the biggest push by the WWE. The booking of these two by WWE creative could determine the fate of the company.
Former WWE writer Vince Russo believes the WWE needs to put a lot of effort and time into building these two characters as they will decide the company's fate. He says if it doesn't work out, it will be because of the creative team, and not the superstars themselves.
He said on his Nuclear Heat show, via Wrestling Inc: "I feel there are two guys that the focus has to be on. I feel there are two guys who are going to determine where the WWE goes from here. All they can do is get in the ring and tear it up, and they do.
"I'm talking about creatively, talking about storyline, I'm talking about positioning in the company, taking these guys to the next level. That's all up to creative and Vince McMahon. The two guys I'm talking about are Roman Reigns and Dean Ambrose."
Ambrose's match at WrestleMania is a No Holds Barred match against Brock Lesnar. He is expected to win this match via pinfall either cleanly - which would surprise many as The Beast never usually loses that way - or thanks to a distraction by Lesnar's possible next opponent Bray Wyatt.
Both superstars are worthy competitors for the WWE World Heavyweight Championship, and they both should hold the title at some point between now and next year's WrestleMania in Orlando. It would be a huge oversight if the WWE doesn't award Ambrose with a title run between now and then because he is one of the biggest - if not THE biggest - babyface in the company.
The likelihood is Reigns will be booed if he wins the championship this weekend. A way to combat this would be for the WWE to turn him heel. This could open the door for an Ambrose title push in what would be a true test for the WWE creative team. One which could make or break WWE's future.