Despite his status as the face of the WWE, for years now there has been debate about whether John Cena should drop his good guy persona in favour of a heel turn.
Having been the top babyface for over a decade on route to 15 WWE heavyweight titles, a lot of fans are of the opinion that Cena should turn in order to breathe new life into his character. Others, meanwhile, think the logistics of such a move are simply unworkable.
But what about the man himself, does he think a future heel turn is possible? According to a Q&A session with Complex recently, he isn't willing to rule it out.
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"Never say never," was all Cena had to say when asked about a heel turn. Those three words, though, will likely be enough to spark another round of debate within the WWE Universe.
It is certainly interesting to hear that the veteran Superstar isn't willing to rule out the idea altogether. Considering his work outside the ring in promoting a family-friendly WWE, and his long-time position as the ultimate company man, it would definitely mark a huge transition in his career.
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Nevertheless, after so long at the top, maybe even Cena himself is aware that, as he ages, the WWE might have to throw a few curveballs into his storyline just to keep him relevant. By not rejecting the idea, he is keeping his options open moving forward.
Only last month there was speculation that Cena would turn heel when he returns from his latest injury layoff - reports citing a drop in merchandise as motivating factor.
That in itself could be a problem if the WWE were ever to turn him heel, however. Having been marketed towards the younger generation of wrestling fans for so long, it might be tough to sell a heel turn to the organization's financial division.
Whether or not we do see Cena switch things up this year remains to be seen. One thing that is obvious is that the WWE could really do with having one of their biggest stars back fit and healthy as soon as possible.
Cena has been out of action since undergoing shoulder surgery at the turn of the year and is set to miss the first WrestleMania of his career.
A timetable for recovery is still unclear, although, speaking in the saw Q&A, the veteran star did say he hoped to be back "soon".
WWE fans: A John Cena heel turn; yes or no? Make your case in the comments below...