In that past few years, April Fools' Day has given media outlets the chance to make up stories. Why is that different from any other day? It isn't really except for the fact that they eventually admit they're lying.
That is no truer than in the world of football media. Not only do newspapers and websites take the chance to have some fun on April 1, but the Premier League clubs have started having fun with their loyal fans.
Today, Arsenal, Liverpool and Manchester City all produced elaborate pranks while former Manchester United star Rio Ferdinand gave it a go on his social media channel. In the world's media, we have stories from The Sun, Goal and Spanish newspaper AS.
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Some have been good and some have been plain awful. To give you the full picture, we've included the very best and the very worst of the football world's take on this stupid day.
Take a look below...
Arsenal's retractable roof
In a bit of classically shameless PR for sponsor Citroen, Arsenal put together a surprisingly convincing video about a retractable roof being fitted on the Emirates Stadium in time for the 2017/18 season. The video features first-team stars Per Mertesacker, Laurent Koscielny and serial prankster Alex Oxlade-Chamberlain.
Prank Score: 5/10
Aston Villa charging fans
With their team rock-bottom of the Premier League and facing their first relegation in living memory, you would have thought The Sun would give Aston Villa fans a break. But they haven't. Their story claims fans will be forced to pay £5 if they want to leave games before the final whistle. Safe to say their sense of humour is at an all-time low and the story has even been taken down from the website.
Prank Score: 2/10
Rio Ferdinand into management
Manchester United may well have a new manager next season but no one expected Rio Ferdinand to be that man. That didn't stop a good few dozen fans falling for their former defender's well-crafted tweet. Top work, Rio.
Prank score: 8/10
Liverpool's worst chauffeur
We're amazed Jurgen Klopp wasn't involved in this, such is his formidable sense of humour, but we had to settle for Jon Flanagan and Simon Mignolet, who played a decent little prank of Lucas Leiva.
Prank Score: 6/10
Fabian Delph storms out of interview
Manchester City's social media channel continues to impress us with a very funny video of Fabian Delph pretending to storm out of an in-house interview. It's the best we've seen today.
Prank score: 9/10
Messi to Real Madrid?
We like Goal.com but this is probably the laziest effort out there. They, at least, got their graphic designer to whip up a quick photoshop image.
Prank Score: 1/10
Rooney's career change
Wayne Rooney is a renowned fan of WWE and even took part in a RAW event when it came to Manchester last year. The WWE claim Rooney retired and would be making an appearance at WrestleMania. The believable factor is obviously zero, but we like it nonetheless.
Prank score: 7/10
Spain finally embraces cricket
AS English built a bridge between Spain and Britain by claiming the Bernabeu will be converted into a cricket ground.
Prank score: 4/10