The New York Knicks are the, financially speaking, the biggest franchise in the NBA. Unfortunately for their fans, they haven't been playing like a powerhouse for the last three seasons.
The storied Knicks are 85-157 over the past three seasons and have unsurprisingly failed to make the playoffs during that time.
President Phil Jackson - who has amassed 11 NBA titles as a coach - is the president of the Big Apple franchise and he entrusted Derek Fisher with overseeing the rebuilding process at Madison Square Garden and bringing the organisation back to prominence.
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Jackson's former point guard was relieved of his duties just prior to the All-Star break having sported a record of 40-96 during his time with the Knicks.
A 1-9 run that preceded a 22-22 start to the season ultimately led to his demise, but the Knicks have continued to decline in Fisher's absence and now hold a record of 31-47, which leaves them lying in 13th place in the Eastern Conference.
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The man tasked with steering the Knicks in his absence has been long-time Jackson-associate, Kurt Rambis. According to a report from ESPN's Marc Stein and Ian Begley, Jackson is lobbying for that arrangement to become permanent.
Sources told ESPN.com that Rambis, who has served as the Knicks' interim coach since Derek Fisher was fired Feb. 8, is the preferred choice of team president Phil Jackson, who sources say is pushing for a new multiyear deal for Rambis despite New York's 8-16 record since the coaching change.
With Jackson, 70, insisting that he can no longer handle the day-to-day rigors of coaching, sources say he sees Rambis as the coach best suited to not only run the triangle offence he favours but also manage the team using Jackson's long-held principles.
Another interesting subplot has been the speculation surrounding franchise player Carmelo Anthony. The Knicks are 0-9 without the 31-year-old and the nine-time All-Star has been very vocal in his desire to see some more big name talent join him on the east coast.
But what are his feelings towards Rambis manning the bench full-time?
It remains to be seen how Anthony would respond to Rambis being elevated to full-time coach. Last month, Anthony said he hoped Jackson, in addition to considering Rambis, would open up the position and consider external candidates, with established names such as Tom Thibodeau, Jeff Van Gundy and Mark Jackson all available and possessing Knicks ties.
Phil Jackson last publicly addressed the Knicks' coaching situation in March during the team's West Coast road trip and said then that Rambis is "perfectly capable" of coaching the club on a full-time basis.
Jackson may well still believe that the NBA can be dominated in his vision like it has many times before. However, can the Knicks really afford to pass up proven names like Thibodeau, David Blatt and perhaps even Luke Walton?