During his time at Malaga, Isco became almost a young poster boy of Spanish football, the next technical magician to emerge in a country renowned for producing players of his undoubted class.
A move to Real Madrid was inevitable, as it is with much of Spain's talented players and like several before him, Isco is now finding that gaining the appropriate amount of playing time at the free-spending club is not easy.
The 23-year-old has enjoyed moments of success in the Spanish capital but has struggled to establish a position in the starting line-up on a consistent basis. Perhaps now is the time for him to seek a new challenge.
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A talent that needs to be nurtured
Isco is without question one of the brightest young talents available in world football right now. His flair, precise dribbling, passing range and eye for goal are all characteristics which could make him into an undisputed star.
However, a player with his potential needs to be nurtured at what is a pivotal age in his career. A considerable spell confined to the bench, which is happening right now, could have a hugely negative impact on his progression.
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Like Mario Gotze at Bayern Munich, Isco seems to be a player lost among a whole host of elite talent, struggling to make the desired impact.
Both players have been utilised out of position during their time at two of Europe's most prestigious footballing institutions and players of their ilk deserve to have a team built to suit their needs and to play in the position that suits them best.
A number 10 who could improve most
This position is of course as the central playmaker of the team. Much like Mesut Ozil's current situation at Arsenal, if Isco is given the freedom with which to exert his talent he can be a devastatingly effective player, both with assists and goals.
His work rate is also impressive too as well as his versatility if required, but sadly with the offensive talent already available at Madrid, he is not able to showcase these attributes.
The majority of Europe's big clubs could certainly be improved with the Spaniard in their roster, particularly in the Premier League.
Whether Isco will seek a new challenge will be decided in the summer, but considering his current situation it may perhaps prove beneficial to his progress.
Should Isco leave in the summer? Have YOUR say in the comment box below?