The Brooklyn Nets.

The Brooklyn Nets were so close to being called the "Swamp Dragons"

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The Brooklyn Nets are hardly in the best of shapes right now, as they currently sit on a 21-58 record and will miss the playoffs for the first time in four years.

However, things could be so, so much worse for the franchise right now if they had actually gone through with an incredibly crazy plan from the 1990s.

That plan would have seen the team renamed the "Swamp Dragons." Yes, you read that correctly, the Brooklyn Nets could conceivably now be known as the Brooklyn Swamp Dragons.

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The New Jersey Swamp Dragons

According to Zach Lowe of ESPN, he enlisted the help of the NBA's former creative director Tom O'Grady to help him with a project of ranking the current NBA logos. Lowe got much more than he bargained for when O'Grady showed him the mockups he had lying around of when the New Jersey Nets tried to change their name to the Swamp Dragons.

To cut a long story short, in the early-to-mid 90s the Nets were struggling badly at the bottom of all revenue and merchandising lists and so needed to make a change. The 'Nike Nets' were a potential but when the Toronto franchise decided to go with Raptors instead of Dragons, it presented New Jersey with an opportunity.

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The Nets liked the idea of 'Dragons' and wanted something local to tie it in with. So, with a swamp next to their office, that was the direction the New Jersey latched on to.

It was the 90s and the Raptors and Hornets with their brightly coloured jerseys and cartoonish elements were huge hits, so the Nets came up with an equally cartoonish dragon.


In the end, the plan stumbled to a halt - including a comical moment where the league governors approved the change 26-1, with the only no vote being made by the Nets themselves. 

Eastern Conference
Brooklyn Nets
Atlantic Division
New Jersey Nets

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