WWE

Roman Reigns has main evented both FastLane events .

Have WWE failed with their FastLane rebrand?

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WWE decided to re-brand their Road to WrestleMania back in 2015 and unveiled their newly named FastLane event. 

This then took the place of The Elimination Chamber, which had been the February pay-per-view since 2010. 

This event instead took place as a Network special later in the year and WWE then re-branded their WrestleMania season. This seemed to work for the inaugural event which boasted Daniel Bryan vs Roman Reigns in the main event for the chance to face Brock Lesnar at WrestleMania 31. 

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HISTORY MAKING?

WWE decided to retain the same format for their 2016 Road to WrestleMania and it has been reported by The Wrestling Observer that this year's FastLane event has become the least ordered pay-per-view in WWE history. Making it the least successful pay-per-view of all time. 

The event was headlined by Brock Lesnar, Dean Ambrose and Roman Reigns for the right to face Triple H at WrestleMania 32. But it seems this only managed to attract 43,000 buys with just 18,000 of them being in North America and 25,000 outside of North America. 

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ALL CHANGE FOR 2017?

Will WWE change the set up once again for the Road to WrestleMania in 2017? It's highly unlikely since WrestleMania32 is still currently breaking records. 

FastLane and RoadBlock this year were just pay-per-views that set up WrestleMania and since the biggest show of the year managed to accomplish everything that WWE set out to do then it is unlikely that they will change anything based on one bad statistic. 

INDIA-WWE-ENTERTAINMENT

WrestleMania 32 broke many Network and merchandise records, including making a record-breaking $4.55 million dollars in merchandise revenue which is an increase of 37% over the revenue taken at WrestleMania 31. 

It was also the most social event in WWE history with 2.5 million mentions throughout the day on Twitter and 1.3 million during the event which is an increase of 50 percent over last year's event.

There is an argument as to whether or not WWE inflated their attendance figures, but even if it is proven that they did, these statistics speak for themselves and prove that when WWE need to put on a show they are easily capable of doing so. 

WrestleMania has become such a global phenomenon on its own that the name alone sells tickets and means that fans will tune in and Vince McMahon should be highly credited for this.

As a result, it is highly unlikely that he will change FastLane because of a few poor buys. Hopefully, it will mean the event will be bigger and better next year. 

WOULD YOU CONSIDER FASTLANE A FAILURE OR DOES WRESTLEMANIA MAKE UP FOR IT? HAVE YOUR SAY IN THE COMMENTS SECTION BELOW...

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Topics:
WWE
Wrestlemania
Roman Reigns
Daniel Bryan

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