Having Stephen Curry as your brother must cast a sizeable shadow. Every aspect of your game will be instantly compared to the man who has taken the NBA by storm in the past 12 months. However, that has not deterred Seth from doing everything in his power to establish his own reputation.
Last night, the Sacramento Kings guard, in just his eighth start in 47 career games, announced himself with an exhibition of passing that saw him finish with a double-double of 20 points and 15 assists.
Curry was handed the first start of his career by George Karl during a win over the Phoenix Suns in March and has been quietly going about his business with the Western Conference franchise ever since.
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Sporting the number 30, worn by his father, Dell, and his brother, along with a headband, Seth showed the Curry family trait by nailing three of six attempts from three-point land in last night's game against, once again, the Phoenix Suns.
Despite showing a deft scoring touch, it was his passing ability that really impressed as the guard penetrated all night long before dishing to a teammate for a layup or slam dunk. Kosta Koufos and Willie Cauley-Stein benefitted from his drive and dish style on a number of occasions at the Talking Stick Resort Arena.
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WATCH HIS ASSISTS HERE
Having gone undrafted in 2013, Seth played for the Santa Cruz Warriors - Golden State's D-League affiliate - along with short spells with the Memphis Grizzlies and Cleveland Cavaliers.
He played just one game for each organisation before joining the Orlando Magic for the 2014 Summer League. He played eight minutes of action in two games with the Phoenix Suns after signing a 10-day contract.
But now, after two stints in the D-League and a number of near misses, it seems the 25-year-old has finally found his feet. He had a minimal impact on the Kings for the majority of the season but has been showing some real signs of promise over the past three weeks.
In his last ten games for the organisation, of which he has started eight, he has shown he can be a valuable rotation option in Sacramento.
He has averaged 15.7 points per night while shooting 51.9 percent from the field and 53.8 percent from behind the arc. He is also producing 3.7 assists per outing.
With one game left in the regular season, Curry has another chance to further showcase his talents. He has a player option on his current deal in California, but his recent performances will have alerted other franchises in the NBA.
The Kings' season has been over for some time and they have been planning for next season since their playoff hopes were ended. Curry's career-best display also came against another organisation who had nothing to play for.
However, that will matter little to Seth, who will be hoping to prove he can be a huge part of a franchise's rotation next season.