The Daily Mail thought they could get away with publishing a list of the 10 worst crests in football.
They were wrong.
Zenit St. Petersburg hit back at the British newspaper in hilarious style, winning a number of fans with their witty response.
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The Mail criticised the Russian team’s current badge, claiming their old one was a lot better because it was more fanciful.
“The current crest has lost that detail,” the Mail claimed. Next time they might not be so harsh.
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Zenit hit back within hours on Twitter, posting an image of the 10 worst newspaper badges - with all 10 being that of the Daily Mail.
Bang. 1-0 to Zenit.
The Mail responded with an image of Zenit’s old badge, adding: “Sorry guys, we just preferred your old one (and you did win the UEFA Cup wearing it)”.
Were Zenit fazed? No.
“Honestly, we preferred your old one too,” they replied, along with a picture of the paper’s old logo.
2-0 to Zenit.
Check out the Twitter exchange
The Russian champions, third in the current campaign, were joined by Napoli, Melbourne Victory, Hamburg, New York Red Bulls, Bohemians, Wolfsburg, Valenciennes, Pacos de Ferreira and Lionel Messi’s old club Newell’s Old Boys in the Mail’s list of ugly badges.
They wrote about Zenit’s crest: “Zenit's previous badge had something about it. It was circular, with a football poking out from behind the club name which was written in the Russian constructivism style.
“There was also an old fashioned ship at the top of it, a reference to the country's naval fleet which is based in the city.
“The current crest has lost that detail and the circular shape, leaving simply the club's name written in the Russian alphabet. Not really a badge, is it?”
The club changed their badge three years ago in a bid to pay “homage to the club’s history while representing their modern and ambitious philosophy”.
The circle was removed, leaving just the Zenit arrow sitting above the number 1925, the year the club was formed.
The updated version was unveiled at the Leningrad Metal Plant. The first ever Zenit team was made up of workers from the plant, so it was fitting that players returned there in 2013 to reveal the new kits.
“Leningrad Metal Plant is a significant part of the club history that team and myself are very proud of,” said then-Zenit midfielder Anatoliy Tymoshchuk, per Nike’s website. “We feel humbled to be here to introduce the new club kit that reflects Zenit heritage and honours the most important club symbols: our colours and famous arrow.”
Sadly, we agree with the Mail. Bring back the circle and the ship.