Despite the company's best efforts, there is little denying that the current state of WWE's female division does not compare to what it once was.
Whether it be the lack of worthwhile and believable story lines or the lack of well-earned match time, female superstars do not receive the focus they deserve and are suffering as a result.
The biggest and most exciting angle which WWE has gone with of late with regard to its female talent was the NXT Diva's revolution.
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This enabled the stars of NXT to burst onto the main roster scene and develop a huge fan base alongside their respective debuts, which meant a huge amount considering the state of the company's female division.
With this in mind, however, the female wrestler at present with the most amount of focus and popularity is NXT big name Bayley; who is yet to make her imminent WWE debut.
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This speaks volumes for the current female WWE superstars on the industry's main roster, who although they have developed a degree of interest for fans, do not compare to the dominant force which is Bayley.
WWE's creative team have been continuing their favoured trend of only including women's matches and storylines because they have to and not because they are passionate about them.
As such, even with the star power of former NXT Diva's such as Charlotte, Sasha Banks and Becky Lynch, the main roster has failed to deliver with its female talent in a way which would suitably please the WWE Universe.
WWE's lack of interest and focus in relation to its women's division has been made even more apparent by the recent development regarding The Bella Twins.
As reported by What Culture, WWE have filed to trademark the name 'Total Bellas' with the term being requested for a reality-based use as well as merchandise and other related uses.
The clearest indication from this news is that followers of WWE will soon be seeing Brie and Nikki Bella take part in their own reality show as a spin-off from WWE's own Total Divas series.
The sisters have played an important role in the show's popularity, not least because of their real-life relationships with WWE superstars Daniel Bryan and John Cena respectively.
Despite the fact that Brie Bella has now officially retired from in-ring competition following WrestleMania 32 and her sister's future is in doubt following a serious neck injury, WWE are obviously keen to maintain ties with the twins.
In an era where the interest in professional women's wrestling has been lacking amongst the WWE, The Bella Twins' prominence continued as they emerged as two of the most popular stars within this area of the company.
It is with this in mind WWE will surely be doing their utmost to ensure this reality series comes to fruition, not least because both Brie and Nikki are deserved of it despite not working in the ring in the near future.
Do you feel 'Total Bellas' is what is best for business? Add your comments below!