As UFC fans the world over wait for further news on Conor McGregor's status following his dramatic retirement announcement on Tuesday, the powers that be within the organization continue to apply pressure on the Irish fighter.
The latest tactic employed by UFC president Dana White - who has already dropped McGregor from the UFC 200 card - appears to have been to issue an ultimatum regarding the 27-year-old's featherweight title.
That's after White, speaking on Fox Sports' 'The Herd with Colin Cowherd' show, made it clear that the upcoming bout between Jose Aldo and Frankie Edgar at UFC 200 will be for a vacant featherweight title unless McGregor backtracks on his retirement very soon.
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"Conor needs to clear up this whole retirement thing and clear it up fast," White explained on Wednesday.
"Because if he's retired, then at UFC 200 Jose Aldo and Frankie Edgar are fighting for the vacant title then."
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Before this week's dramatic turn of events, Aldo and Edgar had been scheduled to fight at UFC 200 for the right to face off against McGregor for the featherweight title at a later date.
Now, White is upping the ante with his comments that they will happily bypass McGregor altogether if he continues to claim retirement.
Of course, the threat doesn't exactly hold much weight if the Irishman is, in fact, serious about walking away from the sport - something that has been hotly disputed in the past few days.
Nevertheless, the UFC is clearly happy to go on the offensive when it comes to their biggest draw, and ultimatums like the one above only add to the pressure on McGregor to address the situation.
If he had planned to make the organization sweat a little longer, that no longer looks possible if he wants to keep hold of the title he won back in 2015.
Title in doubt
McGregor's hold on the featherweight title he claimed in defeating Jose Aldo had been slipping even before his retirement tweet.
Having opted not to defend the belt back at UFC 197 and then again at UFC 200, there had been calls for the Dublin-native to be stripped of his crown.
White, meanwhile, finished his interview with Fox Sports by insisting UFC 200 will be a huge event, with or without The Notorious One:
"It's UFC 200, it's a massive fight, I have 600 people on the roster that all want to fight on this card.
"Believe me, when Conor went out, 10 other people called asking to go in. Plenty of people want to fight on this card, it's a massive event. It's still a big fight. No, I'm not mad at all."
UFC fans: Do you think McGregor is serious about retirement? Have your say in the comments below...