The New Day are one of the hottest acts in professional wrestling right now, loved by pretty much every WWE fan there is.
The decision by the WWE to turn them face has been an excellent one, allowing the cheers that they were already getting from smarter fans to also start coming from marks, younger kids that don't like the bad guys and still believe in kayfabe.
Interestingly, New Day have been given a lot of freedom in what they say and do out there in front of the fans - which definitely isn't the same for every superstar on the roster. Now, they have spoken out about some of that freedom.
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Birth of Booty-O's
Big E, Kofi Kingston and Xavier Woods all appeared as guests on The Sam Roberts Wrestling Podcast earlier this week, and somehow the topic came to Booty-O's, the fake cereal that New Day created.
"I think it was, like, last November. We were just in the car. We always try to push and see, like, what we can do," they said. "And so, we came up with the idea, like, 'oh, maybe like a cereal. It's like, Booty-O's. We can make a cereal called Booty-O's.'"
Promos and Twitter Art
And slowly but surely, they did. Dropping Booty-O's into their promos and retweeting fan content to get an interest in it.
"And so, I contacted a guy on Twitter who's a very good artist and commissioned him to draw up what it would look like if we had a cereal box," Woods added.
"And then, the next day on [WWE Monday Night] RAW, we just said, 'Booty-O's! They make sure you ain't booty.' Just said it. And then, we got two things of fan art, whatever, on Twitter. And then, that Friday, we released the picture that the guy drew, that we had the guy draw. Then, we said it again the next Monday."
"Then, that next week, tons of fan art. Then, they came to us, like, 'eh, what's this Booty-O's thing? We need to do something.' And it's like, we literally willed it into existence and it feels real good."
After the fake cereal talk, Roberts moved it on to Vince McMahon's reactions to what they do. Surprisingly, Vince loves it all, well nearly all of it. It turns out the only thing he has hated about New Day was one sell job from Xavier Woods.
"I love being subversive and I really like seeing where the line is, but, no, we haven't gotten in trouble at all," Big E said.
"I think the only time Vince has ever pulled us aside and said, 'hey, pull it back a little bit' is when Woods went through a table, the Dudleyz put him through a table, and he did the old school D-Von sell and I didn't realize how bad it was until I watched it back and Vince had every right to pull [Woods] aside because it was ridiculous!"