For the first time in potentially their entire existence as a brand and promotion, the UFC completely dominated sporting headlines for a solid 48-hour period.
That was after Conor McGregor - the biggest name in fighting today - announced that he was retiring in a shocking tweet sent out on Tuesday. The UFC have pulled McGregor from UFC 200 after an argument and McGregor responded yesterday by releasing a statement on Facebook.
But that hasn't been the end of McGregor's social media posts, today posting out something that is clearly a direct jab at the UFC.
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'The Notorious' took to his Twitter account this morning to post out a photo with a hashtag that was so aimed at Dana White, Lorenzo Fertitta and co.
The hashtag simply read: Your Move.
"I've got my bills paid. My money made. And the entire game slayed," the rest of the tweet stated.
In a lengthy statement Thursday posted to Facebook, McGregor said he didn't want to leave his current training in Iceland to go on a three-city media tour with Diaz, because he is paid to fight and not promote.
He said in order for him to gain revenge on Diaz, who beat him at UFC 196 last month, he needed to focus fully on his preparation and not make the same mistakes as last time. McGregor added that he absolutely was not retired, after all.
The ball is very much in the UFC's court right now and it's up them if they want to reinstate McGregor - Diaz as the main event of UFC 200. One thing is for sure, this saga isn't ending anytime soon.