Last week, Liverpool angered fans by announcing that former player Michael Owen had been appointed as their first official international ambassador.
The fact that Owen joined Manchester United later in his career was unforgivable in the eyes of Kopites and the appointment from the club was heavily criticised.
But Owen may have done something even worse than joining United.
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Just minutes after Liverpool fans had finally received justice for the 96 supporters that died at Hillsborough, Owen decided that his first tweet should be about how bad his flight was to Madrid, rather than comment on the incredible news that all Liverpool fans have been 27 years for.
As a Liverpool representative and former player, Owen should have been well aware of what today was all about. But his incredible tweet that read: “Don’t know which is worse on a flight, a kid that cries the whole way of (sic) a fella that drops his guts none stop.”
The timing couldn’t have been any worse and people didn’t waste any time to tell him how ridiculous his tweet was compared to the breaking news that had just been announced.
His tweet has since been deleted, but not before we managed to screenshot it - and some of the many replies that were abusing him.
Twenty minutes after sending his original tweet about a baby crying and a man farting, Owen finally acknowledged the Hillsborough news. Shouldn’t that have been his first thought rather than moaning about his flight?
It really is baffling behaviour.
Once upon a time, Owen was a hero at Anfield.
The former striker made 297 appearances for the Reds, scoring 158 goals. He will always be remembered fondly for his two goals in the final seven minutes of the 2001 FA Cup final which saw them triumph over Arsenal.
That year, Owen won the Ballon d’Or as Gerard Houllier’s side completed a brilliant treble.
He soon swapped Merseyside for Madrid to join Real but it was his switch to Manchester United in 2009 that really annoyed Liverpool supporters.
Upon being appointed in this new role, Owen said, per the club's official website: "As a Liverpool fan I am honoured and delighted to have been asked to play this international role for the club.
"Liverpool FC is the world's greatest football family and it's great for me to be able to represent the club in an official capacity once again."
But it seems that Owen won’t be able to persuade Liverpool fans to love him again.
This morning, inquests concluded that the 96 football fans who died as a result of a crush in the 1989 Hillsborough disaster were unlawfully killed. It led to joyous celebrations and emotionally celebrations for many Liverpool fans.