Ahead of their move to a brand new arena for the 2016-17 season, the Sacramento Kings are going through something of an identity change.
The franchise yesterday released five, yes five, new logos in a move that chairman and owner Vivek Ranadive said honoured their heritage while moving forward with a new identity.
All of the logos have a different element connecting them to the city of Sacramento, and the franchise are offering the chance for fans to get the new badges tattooed for free in a limited time deal.
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The offer is in place throughout Wednesday at five specified tattoo parlours around the city and fans will be able to have a permanent connection to the organisation. It is a first come, first serve basis and the Kings are encouraging fans to showcase their new ink with the hashtag #NewEraOfProud.
Kings public address announcer Scott Moak posted a video on Twitter of fans queueing to get their tattoos while images and videos have been filtering onto social media throughout the afternoon.
The change in logo coincides with the Kings' relocation to a new arena in the downtown district of the city.
The $500 million development, dubbed the Golden 1 Center is scheduled to be ready for the start of next season and Ranadive dubbed it "the most environmentally-friendly arena in the world" during yesterday's press release.
The arena will be carbon and grid neutral, as well as LEED Gold-certified. There will be an array of solar panels on the roof that will generate 700 kilowatts, among other environmentally friendly methods to live up to the tag previously stated by the owner.
As well as a number of changes off the court, the Kings will have a different identity on the hardwood.
After missing out on the playoffs for a tenth consecutive season, George Karl was shown the door by general manager Vlade Divac after 14 months at the helm and the Kings are still on the hunt for a replacement.
There have been reports that former Houston Rockets man Kevin McHale has held talks with the franchise while highly sought after Golden State Warriors assistant Luke Walton is also a name that has been banded around.
Whoever is given the chance to lead the organisation into their new era will have one major task upon arrival: convincing Rajon Rondo that his future lies with the organisation.
After a tough time at the Dallas Mavericks, Rondo rediscovered his best form to lead the league in assists for the third time in his career.
With DeMarcus Cousins an obvious franchise star, keeping hold of Rondo would allow the new head coach to plan for a playoff push in the upcoming season. However, as an unrestricted free agent, there are likely to be a few offers on the table.