Stoke City have revealed that they have concluded talks regarding a sponsorship deal with Macron, an Italian sportswear company, ending with a five-year deal being confirmed starting from the 2016/17 season - the biggest deal in the club's history.
The Potters, who were previously sponsored by shoe and apparel brand New Balance, will have a new brand on their shirts to combine with their new European style of football, set up by Mark Hughes.
Macron has sponsored a number of top-flight teams throughout Europe including Italian giants Napoli and Lazio, but this will only be their third venture into the Premier League after striking a four-year deal with Crystal Palace before the 2014/15 season, and Aston Villa in 2012/13.
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The Italian company also sponsor Bolton Wanderers, Colchester United and Coventry Town in the English Football League, alongside the Albanian and Guinea-Bissau national teams.
City Chief Executive Tony Scholes stated, “We are delighted to be entering into a five-year partnership with Macron which, in commercial terms, is by far the biggest agreement with a kit supplier we’ve ever signed.
“Macron are a rapidly growing brand in a highly competitive market. They are a company with big aspirations which is another reason why our partnership is such a perfect fit.”
With two games left of this campaign, Stoke has the opportunity to collect 54 points with two wins against Crystal Palace (away) and West Ham (home) and equal their best points total in the Premier League.
Potters' fans will be hoping that the new kit sponsorship change will be the first bit of exciting news towards a record-breaking 2016/17 season, and potentially a chance of European football for only the fourth time in the club's history.
In 2012/13, they respectably bowed out in the Round of 32 stage of the Europa League after losing 2-0 on aggregate to Valencia, after qualifying via the runners-up spot in the FA Cup, with winners Manchester City already qualifying from a third-place league finish.