Another day, another attempt by Conor McGregor to keep his potential rematch against Nate Diaz in the headlines.
24 hours on from mocking his rival's endurance and tendency to moan in an impromptu Twitter Q&A, the UFC superstar was back at it again on Tuesday night in a message uploaded to his official Instagram account.
This time, McGregor followed up one of his now customary brags with a promise of just what he is going to do to Diaz when they do finally face each other once again:
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Despite having been handed his first defeat of his UFC career against Diaz back at UFC 196, McGregor's confidence doesn't appear to have been dented.
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To claim that he will "toy" with his American opponent when they do meet again is, though, a fairly bold claim considering how things ended up back in November 2015 - with McGregor lying on the canvas having been forced to submit in the second round.
In referencing his rear hand uppercut - a shot that he landed on several occasions during the UFC 196 fight - 'The Notorious One' is doing his best to remind fans of just how successful he was against Diaz in the early stages of their bout.
In reality, though, while Diaz wasn't able to stop the punch landing, McGregor was unable to generate enough force to knock the Stockton-native down. Effectively, his latest attempt to put Diaz down on social media is highlighting how his pre-fight plan didn't come to fruition.
McGregor's latest pledge comes just one day after he said he would "school" Diaz when they next meet.
Although the Irish fighter may have refused to fulfil official UFC media obligations in recent weeks, his relentless promotion of a rematch with Diaz on social media has more than made up for it.
The problem for the 27-year-old, however, is that, with a defeat now on his UFC record, it is a lot easier for Diaz to bat away the bold claims McGregor makes.
It only took a two-word tweet on Monday for Diaz to gain the upper hand, and it remains to be seen whether he chooses to respond to this latest put down.
Nevertheless, the fact the two fighters are continuing to go at one another despite not actually having a match to prepare for at this stage shows just how keen both men are to face each other in the octagon in the near future.
UFC 200 is off the table now, but a fight before the end of the year is extremely likely. As such, we should know by the end of 2016 just whether McGregor can back up his fearless claims this time around.