It’s usually a good day when football clubs release their kits for the new season.
Fans get some some flashy attire to replace their old shirts, which bear the names of players who don’t even play for the club anymore.
But for Chelsea, Wednesday wasn’t one such day. The Blues revealed next season’s strip much to the disappointment of fans.
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Not because the kit is necessarily ugly. It’s modern, includes the latest technology from Adidas and, most importantly, it’s blue.
The problem is the price. If Chelsea fans wish to be seen in the latest gear at Stamford Bridge next season, they’ll have to fork out £90. And that’s without name and number printing.
Chelsea's shirt for 16-17
That is the cost of the home shirt in Adidas’s adizero line. Replica shirts cost £55.
Still, Chelsea fans are annoyed. The response on Twitter was pretty ferocious.
So, what are fans getting for their £90 investment? According to the Daily Mail, the adizero strip includes an authentic, athletic fit, advanced technology, highly-breathable fabric, mesh ventilation inserts and a host of other hyperbolic phrases.
The notable difference is the relocation of the German manufacturer’s famous three-stripe design from the shoulders of the shirt to the side of the body.
There’s also a v-neck collar design, which Adidas claim: “Presents the proud traditions of the club's heritage as well as a determined mission to strive to be the best.”
Eden Hazard and Ruben Loftus-Cheek modelled the kit, which will be worn in Saturday’s home game against Leicester City, on Wednesday.
Both, naturally, offered glowing appraisals.
“It's good, it's new, I hope we can win some games with this shirt,” Hazard said. “Not too tight, it's good.”
Loftus-Cheek added: “I like the little lions over the shirt and also the stripes on the inside rather than the outside of the arms.”
Of course, fans won’t really care how their players look next season. Just so long as they’re winning games.
Antonio Conte will be required to pick up the pieces left by Jose Mourinho when he arrives after the European Championship.
The Italy manager will be tasked with signing high-profile talents who can return the club to the summit of the Premier League without using Champions League, or even Europa League, football as an incentive.
Yet the west London club have still been linked with a host of stars, including Atletico Madrid hero Antoine Griezmann and Roma’s Radja Nainggolan.