The WWE is usually pretty good at keeping the signing of new talent under wraps until their big reveal, but, in the modern era of internet speculation and rumour, it is becoming increasingly difficult to prevent the news from leaking. Sometimes, though, the organisation can have nobody to blame but themselves.
Tweet and delete
The WWE may have just ruined their own surprise today, after the WWE UK official Twitter account tweeted and then quickly deleted a message which appeared to announce the presence of a former TNA star on the upcoming NXT UK tour.
The image was hastily taken down - it had disappeared from their feed within minutes - but not before eagle-eyed wrestling fans had managed to take a screenshot.
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Although the WWE and NXT clearly didn't want to give away the signing of Bobby Roode, there really can't be any other explanation for the message appearing on Twitter other than the 39-year-old's arrival in the organisation having been made official behind the scenes.
Even before today's social media faux pas, there had been speculation that Roode was on his way to NXT and he was filmed in the crowd at the NXT TakeOver: Dallas show during WrestleMania weekend.
WWE UK's error, though, has sparked new information about the two-time TNA World Heavyweight Champion's future.
Not long after the tweet, PW Insider's Mike Johnson reported that Roode actually signed his NXT contract during the development brand's most recent Florida tapings.
The timing of things also suggests The Canadian Enforcer's arrival is imminent. Roode and James Storm saw their TNA Tag Team title taken away from them in defeat last week, thus leaving the veteran without too many ties in WWE's rival promotion.
And, although he is set to wrestle against Eric Young - another who recently made their NXT debut - at a House of Hardcore event this weekend, he still has a couple of weeks to prepare for the NXT UK tour.
The first date of the tour isn't until June 10 at Download Festival. Unfortunately, if the organisation had been planning to keep Roode's arrival a surprise until they touched down on British soil, that won't be possible after this afternoon's premature tweet.
The cat (or, in this case, a 6'1, 240 lbs wrestler) has well and truly been let out of the bag.