New Balance chose the picturesque Pier Head on Merseyside to officially launch Liverpool's new home kit, to be worn at Anfield throughout the 2016/17 season. If only the kit could match the scenery.
There was plenty of anticipation ahead of the announcement. The gathered crowds had been told that Jordan Henderson, Philippe Coutinho, and Simon Mignolet would be present while club legend Robbie Fowler would also male an appearance.
But they may have been left underwhelmed when the Liverpool stars emerged on the stage wearing something that looks, well, very much like the Liverpool kits of old. Indeed, many on Twitter believe it to be a carbon copy of a shirt they wore two, possibly three seasons ago.
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Anyway, here is the kit being unveiled:
Yes, many of them, who will probably end up buying the shirt regardless, aren't exactly praising New Balance for a revolutionary change to the kit. They've gone for a classic red and, well, just red look.
Red, red shirt
With the red shirt, they've gone for some daring red shorts and a devilishly stylish pair of red socks. As you may suspect, there is lots of red going on. The kit also features a quote that reads: “There’s no noise like the Anfield noise.”
There was at least some excitement when the goalkeeper kit was unveiled, and it seems they've opted for a blinding green colour, possibly in the hope of dazzling strikers. After all, Mignolet can use all the help he can get.
Here is some of the reaction
How much will it cost?
Liverpool fans will be able to get their hands on the new shirt for £50 for the short-sleeved version and £55 for the opposite of short-sleeved.
If you're into that whole, you know, full-kit wan*** nonsense, shorts will cost £25 and socks are priced at £12 a pair. That brings the total up to £50+£25+£12, which, I think you'll agree, is stupid.
Add a lengthy name onto the back of that shirt and some fancy Europa League badges and you'll be forking out over £100.
So, Jimmy, start saving those pennies...