Eddie Hearn has come under heavy criticism from boxing fans after announcing Anthony Joshua's 17th professional fight, against Dominic Breazeale on June 25th, will be his third headlining PPV in a row.
To put into context Joshua's next step, some World Champions' careers come and go without ever headlining a single PPV event.
2012 Olympic gold medallist Joshua's explosive knockout power has really begun to grab the headlines as new life is breathed into British boxing; but Hearn has been accused of milking his cash cow.
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Many believe the quality of Joshua's opposition leaves a lot to be desired following Breazeale's last two performances in which he barely beat mediocre opponents in controversial circumstances. In an attempt to justify parting with your hard earned cash, Hearn plans a 'big night' with 'big names' on the undercard.
In a bid to sell the event, Hearn has an all-British final eliminator for the WBA secondary world super-middleweight title (currently held by Italian Giovanni De Carlolis) between George Groves and Martin Murray.
The mouth-watering bout surely means the last chance saloon for one of these men who already have seven failed world title attempts between them.
Nigel Benn's son Connor Benn is set to make his second appearance alongside Joshua's rival Dillian Whyte who the IBF World Champion saw off in December, although their opponents are yet to be named.
Hearn also suggested that the undercard could be the place for former British heavyweight hot prospect David Price to stage his comeback after his undefeated record and reputation was broken during humiliating knock out defeats to journey men Tony Thompson and Erkan Teper.
“Dillian Whyte will be on there, Conor Benn and I want David Price in a title fight on there as well,” Hearn told Boxing News.
“Callum Smith might be on the bill, we’ll wait and see what happens with the unification situation between [James] DeGale and [Badou] Jack.
“With the last Joshua card [on April 9], there was a huge amount of money spent on the opponent in Charles Martin. This time, it’s still a lot but not as much so we’ve got more to spend on the undercard.
“Groves-Murray is a very expensive fight, it’s a fight that can fill the O2 on its own. It’s a great chief-support but I think we need one other big name and big fight. We’re looking for this to be a much bigger show than April 9.”
Huge excitement is currently building around British boxing as the island can proudly boast eleven world champions with a plethora of number one contenders such as Eubanks Jnr, Khan and Quigg.
Hearn seems to be effectively using the spearheading momentum of Joshua to promote the other fighters on his books.
There are certainly a lot of fans eager to feast their eyes on the young Connor Benn as well as finding out Dillian Whyte's potential after proving to be the only man so far that could rock Joshua in their bout last year.