The most recent edition of Monday Night RAW saw the feud between WWE veteran Chris Jericho and former Shield member Dean Ambrose reach new heights.
After clashing on several occasions over the past month or so, including at the recent Payback pay-per-view in Rosemont, Illinois, Ambrose showed up unannounced to seek revenge on Y2J one week on from being smashed over the head with a potted plant.
Although The Lunatic Fringe handed down a beating to Jericho on RAW, it was the damage done to the veteran star's light-up jacket that will have a longer lasting impact. Ambrose literally tore it to shreds in the middle of the ring.
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At the time, Jericho and the WWE's commentary team made reference to the fact that the garish item cost $15,000. According to research carried out by Wrestling Inc., however, the real price could be close to double that.
Per their report, similar light-up jackets to the one Jericho so cherished are currently available for between $25,000-$30,000.
That is some price for the part-time Superstar to pay for an appearance on RAW that wasn't even supposed to involve Ambrose.
Having claimed earlier this week that the most physically painful thing about being in the WWE was its "stupid fans", Jericho might have to re-think his answer after the costly events this week.
The light-up jacket has been part of Y2J's look since he returned to a more regular role on WWE TV way back in 2012 and, alongside the real financial value it holds, the sentimental value makes it an almost priceless item.
Ambrose clearly didn't care about that as he tore it apart on Monday, but you can bet Jericho will be seeking revenge in the near future.
The whole incident only adds to what has been one of the WWE's more exciting feuds in recent months.
Pitting a seasoned veteran heel in Jericho against one of the most popular wrestlers amongst the WWE Universe right now has proved a winning formula, and the creative team would be well-advised to keep ramping up the tension in weeks to come as the WWE's big summer of events approaches.
Whether Jericho will be wearing a replacement jacket the next time he comes face to face with Ambrose, however, remains to be seen. It all depends on just how lucrative that part-time WWE deal is.