#FarewellBoleyn trended during the build-up to Manchester United's game with West Ham United, a game which United needed to win to maintain the initiative over Manchester City for a top four spot.
What could not have been envisaged was the partisan atmosphere prior to kick-off as West Ham fans prepared to say 'goodbye' to Upton Park/Boleyn Ground for good.
Indeed, there does seem to be a common evidence to suggest that the visitors might themselves wave goodbye to regular Champions League qualification in the coming seasons, evidenced by the capitulation in such an important end of season match.
SUBMIT AN ARTICLE
Apply to become a GMS writer by signing up and submitting a 250-word test article: http://gms.to/haveyoursay5
Of course, you could still make the case of Man United securing a Champions League spot at the expense of City. However unlikely it may be, it does remain a possibility.
But does a club with United's stature and backing desperately require consistent qualification to generate more money and attract better players? No.
The club generated record revenue streams without being a Champions League club last year (2014/15) and signed star names such as Angel Di Maria and Radamal Falcao.
With the upcoming new Premier League TV deal arriving, so richly vast that the competition is abolishing it's 'Barclays' name sponsor imminently, means a guaranteed £50 million+ extra for each team from next season, duly compensating for any lost revenues from the absence from Europe's 'premier' competition.
If you take further account for the Premier League brand, another reason the Barclays Premier League is becoming simply 'The Premier League' shortly, is due to the league being a brand of its own. It's no coincidence the title of "best league in the world" is used as a superlative.
United are the most successful team in the Premier League era, and with ambassadorial names such as Sir Alex Ferguson and Sir Bobby Charlton to continually promote the club's brand, if you tie all factors in together, then why should Manchester United be a club, with a global following of 600 million plus, to panic if qualification for an annual cup tournament isn't reached?
Does missing out on the Champions League have a big effect on Manchester United? Have YOUR say in the comment section below!
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms