For almost a week, UFC president Dana White remained surprisingly quiet on the subject of Conor McGregor's potential "mega-fight" against Floyd Mayweather.
Over the past 24 hours, that has changed. After, yesterday, reminding everyone that McGregor remained under contract with the UFC and telling Mayweather to "call him" if he was serious, White has doubled down on his view that the potential bout is doomed never to happen.
In fact, speaking to ESPN's Brett Okamoto, White summed up McGregor vs Mayweather in just one word..."impossible".
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"Is this thing going to be MMA or boxing rules?" said the UFC boss, per Okamoto. "Who's getting the lion's share of the money? This and that. It's impossible."
With so many hurdles to jump before any such fight could happen, including the fact that White has virtually no reason to green light the rumoured bout, the UFC's head honcho made a very good point about the nature of Floyd Mayweather fight negotiations in general:
"Let me put it to you this way, Manny Pacquiao and Floyd Mayweather are in the same sport. It took how long for those two to fight?
"Now imagine how hard it would be to get (Mayweather and McGregor) to fight. They're not in the same sport."
According to the initial report from The Sun, Mayweather is seeking $100 million from the fight, with McGregor bringing in a fraction of that at around $7 million. This alone would surely cause some tense negotiations, and that is before we get into exactly what rules any supposed fight would take place under.
Mayweather Sr. has already made it clear his son wouldn't accept any ground game familiar to UFC fans, whilst McGregor would be at a complete disadvantage if he accepted a boxing only bout.
Combining White's comments with his revelation on Wednesday that he is set to meet McGregor next week to discuss the Irishman's return to the octagon, whatever slim hopes fight fans had of ever seeing Conor and Floyd facing each other on the canvas are fading fast.
You can never say never in the fight game, history has taught us that. Nevertheless, White's claims that a McGregor vs Mayweather bout is "impossible" might not be too far off.
Pitting UFC's biggest star against one of boxing's all-time great fighters might be an idea that ignites the imagination of fans in both sports. In reality, however, there might just be too much red tape standing in the way of it ever happening.