Kell Brook (36-0), the 147lbs IBF world champion has failed to step up and grab the attention of the boxing world following his majority decision win over Shawn Porter (26-1-1) back in August 2014.
It has almost been two years since Brook successfully claimed his maiden world title but a series of injuries, both in and outside the ring have seen him defend his titles only three times. His wins over IBF mandatories Jo Jo Dan (35-3) and Kevin Bizier (25-3), as well as the all-British showdown with Frankie Gavin (22-2) have fallen well outside the spectrum of opposition mentioned by Brook and more importantly his promoter, Eddie Hearn.
Following the constant snubs by bitter rival Amir Khan (31-4), people seem to view both Brook and Hearn chasing a payday from Khan as the sole purpose for Brook’s career. This was epitomised by Brook in foul manner as he called out Khan on Twitter straight after his loss to the middleweight world champion, Saul 'Canelo' Alvarez (47-1-1) over the weekend.
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The obsession for the Khan fight is understandable from Brooks’ point of view. An all-British clash at Wembley Stadium with a rival who is a global name; leading to a chance to create history as well as secure a payday well above what he is earning at the moment.
Hearn has failed to deliver for Brook in comparison to other fighters within the Matchroom stable. The likes of Anthony Joshua, Anthony Crolla and Scott Quigg have managed to secure massive fights within the UK and subsequently seen their stock levels rise whilst Brook's has arguably gone downhill with his inability to bring big names over to the UK and his promoter's reluctance to allow him to go to the US like the IBF super middleweight champion, James DeGale (23-1) has recently done.
As the boxing world waits to see who Brook's next opponent will be, it seems as if it will be a disappointment. With Hearn's recent obsession with the PPV platform Sky provides, the British boxing fans can expect to see WBO world champion Jessie Vargas (27-1) flown over as the best case scenario for Brook. The newly crowned 147lbs two-weight world champion picked up the title by a stoppage over the previously untested Sadam Ali (22-1).
Brook is now 30-years-old. He is yet to cement himself as a global boxing star and the question arises if he will ever be able to. He does not have the global attraction to bring a top fighter over to the UK, so if he is to move to the US, now would be the best time. Fights with former champions, for example, Robert Guerrero (33-4-1) or Andre Berto (31-4) would both see him enhance his reputation within the sport as well as earn significantly more.
The Sheffield-based boxer is a solid, well-rounded fighter but the lack of elite names on his resume has become somewhat of a joke and he must improve this before it is too late. The apparent 'big' summer fight must be of a good standard, regardless of the weight if he is to cement himself as more than just a paper champion.