Cody Rhodes' time as the character Stardust has been interesting to say the very least.
The former WWE Intercontinental Champion donned the purple suit and the moniker - which his father, Dusty, had previously used during his time in AWA - and teamed up with his brother Goldust after a period that saw the two - with him as Cody - lose the tag team titles.
Well, with the Stardust character now officially becoming stale after feuds with Stephen Amell and Neville, some footage has been revealed of another gimmick that Cody Rhodes was close to choosing - 'Rhodes Industries.' Scroll down to watch.
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In what appears to have been conceived at around the same time as the Stardust gimmick, 'Rhodes Industries' features WWE ring announcer Eden Stiles - who is married to Rhodes in real life - alongside Cody.
The idea seems to be that Eden is tired of Cody not getting what he deserves, and under the guise of 'Rhodes Industries' the two would be set to take it without asking.
Obviously, 'Rhodes Industries' could be something a lot more, with Dusty's wealth and standing in the wrestling world potentially helping them.
However, Cody seems to be playing a millionaire who is complaining about the fact that the WWE haven't given him a tour bus. Why doesn't he just go out and buy his own one?
Something to note, that 'Rhodes Industries' is remarkably similar to Ironman's 'Stark Industries' logo. A coincidence? Absolutely not.
Cody Rhodes has long been one of the most versatile stars in the entire WWE, switching from Dashing Cody Rhodes to being a heel alongside Randy Orton and Ted DiBiase, then fighting against The Authority to protect the Rhodes family name, before becoming a part of Team Rhodes Scholars alongside Damien Sandow.
It really has to be said, how the hell did Stardust get picked ahead of this? Yes, he did get to have a SummerSlam match with Stephen Amell because of it, but even still, this has so much more potential than a comic-book villain.
Who knows, maybe we'll see Rhodes Industries in the not-too-distant future, with rumors circulating that Cody will finally be dropping the Stardust gimmick.