Last week, UFC president Dana White did his best to downplay the potential fight between Floyd Mayweather and Conor McGregor that has been the talk of the fighting world for a while now, describing any proposed bout as "impossible".
Now, though, Mayweather himself, the consummate promoter that he is, has ramped that speculation right back up with comments of his own over the weekend.
Speaking to SHOWTIME Sports, the 49-0 boxer had quite the opposite opinion when asked if he thought the fight against 'The Notorious' UFC Superstar would ever actually happen:
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"It's really not a rumour," Mayweather told SHOWTIME's Steve Farhood in a video uploaded over the weekend. "The fight may happen, you know we really don't know as of right now.
"But do I think the fight will happen? Absolutely."
'Money' Mayweather became an expert in self-promotion and his latest remarks could simply be his attempt to keep his name in the headlines as skeptics continue to claim he and McGregor will never go head-to-head.
Having said that, using words like "absolutely" and denying outright that the story is a rumour do suggest that there are at least tentative discussions ongoing between his team and that of the Irish fighter.
Mayweather did go on to add, however, that any fight would have to be heavily weighted in his favour:
"We're the A side 9 (of the bout), of course it has to be a boxing match because most fights that Conor McGregor inside the octagon, he was a stand-up guy.
"I'm pretty sure it's going to be a tough fight for me. We don't really know as of right now, but there's been a lot of talk and, hopefully, we can make the fight happen."
A lot of the initial rumours surrounding the fight were based on the apparent beef between the two fighters. Despite being part of different sports entirely, they have been involved in some verbal sparring in recent times.
In his interview, however, Mayweather was actually fairly complementary about his potential opponent:
"He's no pushover," said the 39-year-old when asked about McGregor's credentials in the boxing ring.
"One thing about Conor McGregor, he's no pushover. He fell short in his last bout but a true champion can always bounce back. So that's a guy that I can't overlook."
The original report from The Sun which broke the news of a "mega-fight" on the verge of being agreed claimed Mayweather was seeking a $100 million pay day if he was to return to the fight game.
That, we can at least confirm, is the least the veteran boxer is seeking in the future:
"We haven't picked a venue, we haven't talked about money yet...I'm going to get $100 million of course.
"Every time I go out, that's my number. Every time I go out and get inside that squared circle it is $100 million or more."